As sustainability manager, you are responsible for the development of a sustainability strategy and (partially) for integrating this strategy into the overall strategy of the organization. You build sustainable business models and initiatives. Due to this strategic part of the role, you are viewed as a relevant business partner within and outside of the company.
An important task in the strategic role of the sustainability manager is creating a sustainable vision and mission and embedding this in the overall strategy. The book ‘MVO doe je Zo’ explores how CSR managers can take on this role. It also highlights how having a vision and mission on sustainability advances the integration of sustainability in the organization; and with that the role and influence of the sustainability manager. Conversely, the scope of the strategic role is determined by the space you get within the organization to exert influence. Many sustainability managers that are new to the role, indicate the strategic role is challenging for them. For example, because senior leadership does not (yet) regard the position as such.